How to Use AI to Build a Social Media Following: Beyond the Basics

Do you want more people to see your amazing videos, art, or music?

Growing on social media can feel really hard. You try different things, but it's tough to know what will work.

AI is not just for big companies. It's a tool that can help YOU, a single creator, get more fans.

Forget about the basic stuff like "AI can write captions for you." Let's talk about some smarter ways AI can help you grow your social media following, step-by-step.

1. Be a "Content Detective" with AI: Find What People Really Want

Imagine you are making a video about drawing. You might think, "I'll just draw something cool." But what if you could know exactly what kind of drawing video people want to see right now? AI can be your detective.

How it works:

• Step 1: Tell AI about your niche. You would tell an AI tool (like a smart chatbot or special search tool), "I make drawing videos. My audience likes anime and fantasy art."

  
  

• Step 2: AI searches the internet. The AI quickly looks at millions of posts, videos, and comments on social media (like YouTube, TikTok, Instagram) that are about drawing, anime, or fantasy.

  
  

• Step 3: AI finds the "missing pieces." The AI looks for:

  
  

  • Questions people ask but no one answers well. Maybe many people are asking, "How do I draw dragon scales in an easy way?" but most videos are too hard. The AI spots this!

  • Topics that are popular but don't have enough good videos. For example, "cute fantasy creatures" might be trending, but all the videos are old or not very good.

  • What your favorite creators are doing well, and where they are missing opportunities. The AI can see where their fans are asking for something that the creator hasn't made yet.

    
    

Your Action:

When the AI tells you, "Many people want easy dragon scale tutorials!" — BINGO! You now have a perfect idea for your next video. You make that video, and suddenly, you're giving people exactly what they were searching for. This makes them happy, and they are more likely to follow you for more helpful content.

Example:

• Without AI: You make a video of you drawing a fairy, because you like drawing fairies.

• With AI: AI tells you, "People are searching for 'how to draw cute cat wizards' right now, but there are not many good videos." You make a video drawing a cute cat wizard, and it gets tons of views!

  
  

Tools that can help:

• Sprout Social: This tool has a "Social Listening" feature that acts like a detective. It can find out what people are saying and asking about your topic online, so you can make content that answers their questions.

• BuzzSumo: This platform can show you which types of content (articles, videos, posts) are getting the most shares and engagement on social media right now, helping you find popular ideas.

• TopicMojo: This tool helps you discover new and trending content ideas by showing you what people are searching for and talking about on different platforms.

2. "Future Teller" for Your Posts: Know Before You Post!

You just spent hours making a great post—a cool photo, a fun video. You hit "post" and hope for the best. What if you could know if it would do well before you post it? AI can be your future teller.

How it works:

• Step 1: Show your draft to AI. You put your new photo, video, or text into an AI tool.

  
  

• Step 2: AI remembers your past. The AI looks at all your old posts that did very well, and also the ones that didn't do so great. It sees patterns:

  
  

  • "When you use bright colors, your photos get more likes."

  • "When your videos have fast music, they get more shares."

  • "Posts on Tuesday mornings get more comments from your audience."

    
    

• Step 3: AI looks at what's hot now. The AI also checks what kind of pictures, videos, and words are popular right now with your audience. Is a certain song trending? Are people sharing videos that are under 15 seconds?

  
  

• Step 4: Get a "Good Post" score. The AI tells you, "This post has an 80% chance of doing well! The colors are good, and the text uses a word that is popular." Or, it might say, "This post might not do great. Try changing the music to this trending song."

  
  

Your Action:

If the AI gives your post a high score, you post it feeling confident! If the score is low, the AI gives you suggestions to make it better. You make those small changes, and then post it. This means you're not wasting your effort on posts that won't work, and you're making your good posts even better!

Example:

• Without AI: You post a video with music you like.

• With AI: AI tells you, "This song isn't popular right now with your audience. Try using [Trending Song X] instead, it's getting lots of views!" You switch the music, and your video blows up!

  
  

Tools that can help:

• Later: This social media tool has a feature called "Predictive Performance." It looks at your post and your past content to guess how well your new post will do.

• Dash Social: This platform uses AI to analyze your photos and videos to predict which ones will get the most attention and engagement.

3. Your Personal "Content Repurposer": Make One Post into Many

You spend hours making one great, long video for YouTube. But what about TikTok, Instagram, and Facebook? You don't have time to make a different video for each one. AI can take your one long video and turn it into many short, perfect clips.

How it works:

• Step 1: Upload your main content. You give the AI your long video (like a 30-minute interview or tutorial).

• Step 2: AI finds the best parts. The AI watches your video and listens to what you say. It finds the most exciting moments, the funniest parts, or the most important advice you give.

• Step 3: AI creates short videos for you. The AI automatically cuts these parts into short, vertical videos that are ready for TikTok or Instagram Reels. It can even add subtitles and fun captions for you!

  
  

Your Action:

You do the hard work of making just one piece of content. Then, the AI does the easy work of making 5, 10, or even 20 new clips from it. Now you have a lot of content to share every day without spending more time making it. This helps you reach new people on many different platforms and get more followers.

Tools that can help:

• Opus Clip: Simply paste a link to your long video, and this tool utilizes AI to automatically extract and create short, high-quality clips that are likely to go viral.

• Klap: Similar to Opus Clip, this tool helps you turn your long videos into many short, ready-to-post videos with just one click.

• Repurpose.io: This tool is great for automating everything. It can take your content from one place (like a podcast) and automatically turn it into videos and share them on all your social media accounts.